Bama, world centenarian holy land, God is lost in a piece of pure land on earth, is the world's five largest longevity first. Bama longevity secret preferred Bama of the gods of water, and Bama of water of gratitude and worship is a long-standing and and thus formed a continuation of hundreds of years of lunar calendar July 7, offering traditional water, of the traditional folk continue to carry forward the best elected Bama long green mountain the Tanabata Festival Water Festival.

Long green hills, gave birth to the Bama's first water -- fairy springs, and transfer the legend of fairy springs of Bama Lifelong company is duty bound to assume the Hong pumping folk culture, social and historical responsibility. Since 2000, Bama Lifelong company recovery Everbright the Bama long green mountain fairy spring Tanabata Festival Water Festival, for the whole society public formally organized the multi annual water Festival ceremony, especially in 2011 and 2012, the Tanabata Festival water activity commendable, the Bama Tanabata Festival traditional water attracted more and more public attention and support.

In 2013, the older green mountain Tanabata Water Festival festival to undertaken by Guangxi Bama Lifelong Beverage Co., Ltd. honor, on August 23 (lunar July 7) held, this year's theme for "developing the water culture, the pursuit of the seventh evening of the seventh moon water". The activities around the theme of clues, focus and tourists in Bama, birds and other to interact with the brand, in Bama landmark attractions to carry out to "pursue the seventh evening of the seventh moon water" event marketing; at the same time activities will Tanabata Memorial version of the product, Guangxi channel terminal promotion and online media integrated communication, Tanabata Festival water activity is extended to larger scope level.

The Tanabata Festival water activity highlights include "Tanabata card promotion" and "Bama quest" the seventh evening of the seventh moon water two parts, and activity is slightly different. One is the seventh evening of the seventh moon winning card promotions, activities in Tanabata card as the core, the Tanabata card insertion terminal sales outlets, products box, by FCL buy Bama Lifelong products collected Tanabata card, each buy a box will have the opportunity to collect a seventh card, again by the seventh evening of the seventh moon card to the designated place to change the seventh evening of the seventh moon water; activities involving outlets covering of Nanning, Liuzhou refueling station and Peitou, altar Bailiang highway and Nanning Ka stores, convenience stores, car wash shop etc., a total of 169 sales outlets, accumulative total sales volume reached more than 8200 box. The second is the pursuit of the Qixi Festival Bama water "event marketing activities," the search for the Qixi Festival water "activities, simple and interesting, and visitors to personally participate in activities; set up 8 seal clearance points: longevity Museum, Bama Lifelong shop, the dealer stores, Chinese hotel, Phoenix Hotel, bird rock attractions, longevity village attractions and the magic hole 100 attractions; participate in the activities of the Qixi Festival water proof search, is" the Qixi Festival diplomatic note ", by the dispatch to the 8 seal clearance seal point have a chance to get the value of 77 yuan / bottle of water in the Qixi Festival; the Qixi Festival participate in the activities of the day the number of nearly 3000 people, most of the main staff from across the migratory birds people all day long, the conversion of the Qixi Festival water 338 box (2708 bottles). The number of people involved in the activities fully reflects the people's worship of the Chinese water and gratitude of the heart.

Throughout the campaign, in 2013 the Tanabata Festival Water Festival not only promote the Bama fairy spring Tanabata Festival water culture, but also to enhance the brand culture in Bama Lifelong and visibility, so that the water of Bama Lifelong, the seventh evening of the seventh moon and Ba Ma Lilang brand more popular.