During Jiaqing period of the Qing Dynasty, there appeared a 142-year-old longevous old people named Lan Xiang, which Emperor Jiaqing considered it must be the scenery of universal peace and order, so he presented a poem for the old people Lan Xiang for his congratulation: The brand name Bama Lifelong originated from this poem which means to open the jade box of health and longevity with good wishes of well-being for all the people around the world and longevity for the wise. The English “LIFELONG” means longevity literally.

With clear water, there is a fairyland along the Fairy Spring banks; both Zhuang village and Yao stockade village live along banks with long-lived person in this longevity village. The unique features of a local environment always give special characteristics to its inhabitants. With good water, magical spring and old fairytales, Bama Mt. Evergreen Fairy Spring cultivates countless centenarians in Bama after hundreds years of history and water worship culture.

It is said that people will vary quite differently with good soil and water. They will live a more comfortable life and a longer life if they live with good water. The most important difference between water and soil lies in water.

Fairy Spring is located in the southeast Mt. Evergreen of Bama county, at 104 degrees north latitude, 24 degrees east longitude, with dense plants all the year round and abundant sunshine. Fogs like rosy clouds seeped through the mountains and air from the ground and sky are circulating. The air is filled with negative oxygen ions. There is a junction between Karst lava and diabase, where deep spring water at the bottom of the mountain dissolves minerals and micro-elements and then rose to mountainside, finally, overflew naturally from the mouth of the spring. This is the Fairy Spring that local people protected from generation to generation.

In the morning, at the time from 3 to 5 am., there are many people from nearby village carrying pots and torch arriving at Bama county, southwest of China. They are walking into Mt. Evergreen, marching towards mountain sides, looking for fairylike spring water. The collection of Double-seventh Festival water in Fairy Spring is just last two hours in the morning in one year on the seventh day of the seventh lunar month. All the way, hearing the sound of villagers’ hurried footsteps and vessels collision, the villagers believe that every year Double-seventh Festival water in Fairy Spring is the most precious water endowed by the nature.

In the morning, from 3 to 8 am., on the road to Mt. Evergreen, people carrying water pots come and go without stop. This kind of scene can be seen every year. People worship the mouth of the spring piously. They use a gourd to carry water from the spring before 7am since before that the water is the most sweet and delicious. After getting water from the Fairy Spring, down the hill, the villagers wear happy smiles on their faces. The sweet taste of the water in Fairy Spring carries a fresh taste of the land in Bama and leaves a lifetime memories of people lived in Bama from generation to generation.

Long ago, there is an ancient festival in Bama——Double Seven Water Worship Festival (also called Getting Water Festival), on July 7th of every year in the morning, thousands of people from all directions gathered at Fairy Spring Mt. Evergreen, Bama and to get water. They believe that the water got from that time at that place can live longer and escape disasters. At the same time, they can express their thanks and worship to water.

To inherit and promote traditional custom of “Double Seven Water Worship”, Bama Lifelong also takes it as part of brand culture and carries forward the culture. Let more and more people take part in the activities of protecting the precious water resource.